Unlock India's Digital Era: D2C Marketing in Local Languages
Reach 89% of Indian internet users and Increase your sell! Learn why local language D2C marketing is key & how Black Letters can help your D2C brand win in India.
Cracking the Vernacular Code: Reaching India's Massive Non-English Audience
Imagine a bustling Indian marketplace, not just in the physical sense, but online as well. Here, a vibrant mix of languages fills the airwaves as customers across the country engage with their favorite brands. This is the reality of the Indian digital landscape, and D2C brands that prioritize localization are poised to win big.
Did you know? A staggering 89% of internet users in India prefer local languages (Financial Express, 2021). That's a massive potential customer base waiting to be unlocked!
Here's why vernacular languages are the key to unlocking India's digital goldmine:
A Booming User Base: The number of internet users consuming content in local languages is exploding! Imagine a 20% growth in vernacular search queries since 2014, with voice searches clocking a staggering 270% increase (Business Standard, 2019). KPMG predicts this growth to continue, with a CAGR of 32% for the local language e-commerce user base, translating to a potential 120 million new users in the next five years (2021)!
Tier 2 and Beyond: Forget niche trends, Tier 2 and 3 cities are the new battlegrounds for e-commerce. Myntra reports 20% of searches coming from non-English users, while Meesho reveals a whopping 70% of their customers in these regions prefer vernacular languages (Myntra & Meesho websites). The same story unfolds with social commerce platforms like Coutloot, where 84% of orders originate from Tier 2 and 3 cities, and Flipkart witnessing over 1.5 million users daily in vernacular languages!
Content is King – But Speak the Local Lingo: People trust information they understand. According to YouTube, a massive over 90% of content consumed in India is in regional languages (YouTube website). By offering localized content – website translations, product descriptions, video scripts, even social media posts – D2C brands can build trust and connect with their audience on a deeper level. Take inspiration from Amazon, who started with Hindi and now offers multiple regional languages, with over 90% of their customers using them coming from Tier 2 and below cities (Outlook Report).
The success stories are undeniable. MagicBricks' #OurCityOurHome campaign, built around vernacular marketing and cultural sensitivity, achieved a remarkable 4% click-through rate and 4% engagement rate on social media platforms (ADGully website).
Don't miss out on this golden opportunity! Black Letters Lingual Solutions LLP can be your bridge to this vast and vibrant market. We are language service providers specializing in Indian languages, helping D2C brands translate their message and unlock the full potential of the Indian consumer.
Black Letters: Your Partner in Reaching the Heart of India
Our Services: Localization: Website & App, Product Details, Advertisements, User Manuals, Terms & Policies, Compliance & Regulations, Customer Support, Legal Documents, Medical Data, and more.
Translation: Books, Study Materials, Screenplays, Scripts, Manuscripts, Documents, Press Releases, AI Feedings, and more.
Transcription: Any kind of Audio or Videos including social media, TV, News, Political Speeches, etc.
Content Creation: Copywriting, Content Writing, Advertisements, Promotional Blogs, Website Content, Scripts & Screenplays, and more.
We are eager to explore opportunities for collaboration and discuss how Black Letters can bridge the language gap and empower your brand to thrive in the Indian market. Thank you for considering Black Letters. Please let us know a convenient time for a discussion.
Get in touch
Connecting Point
connect@blackletters.in
+91 72080 80822
+91 89811 07874
+91 99042 04299
Registered office
Black Letters Lingual Solutions LLP
Jay Apartment, G/12, 60 Feet Rd, near Indira Complex, Bhayandar, Shanti Nagar, Bhayandar West, Thane, Mira Bhayandar, Maharashtra 401101
GSTIN : 27ABAFB8832G1ZH
Black Letters Lingual Solutions, also known as Black Letters - Best Translation Services In India, is a Maharashtra-based company with its registered office in Bhayander West, Thane, and a communication office in Malad West.
Black Letters offers translation and content writing services in 22 Indian official languages, translating from English and vice versa. They boast a team of seasoned translators and writers for all 22 Indian official languages.
Do you need an Assamese translator, Bangla translator, Bodo translator, Dogri translator, Gujarati translator, Hindi translator, Kashmiri translator, Kannada translator, Konkani translator, Maithili translator, Malayalam translator, Manipuri translator, Marathi translator, Nepali translator, Odia translator, Punjabi translator, Tamil translator, Telugu translator, Santali translator, Sindhi translator, Sanskrit translator, or Urdu translator? Black Letters can handle your English translation needs as well. Look no further, Black Letters is here for you!
We serve clients globally and offer a comprehensive range of translation services, including: educational translation, legal translation, medical translation, book translation, app translation, birth certificate translation, certificate translation, any kind of document translation, website or app translation, and software or product description translation services.